Small Businesses grab your cajones and make some offers to a few smart marketing/advertising people and create your own team. The world is changing and companies now have the opportunity to compete with the big boys. So embrace the internet and use the tools that it offers to get your message out.

A creative marketing team needs to know the product or service like it’s the back of their hand. Especially if you need to back slap some of the sales team with it. It is necessary to be in meetings about the product/service, talk about it with everyone in the company. Therefore I suggest an Internal Blog.

Get everyone talking about the product or service. Comment on some of the operational flaws that it presents. When you have deadlines or need more information to get a project done post a comment and let everyone in the organization understand where the project stands and what needs to get done in order to complete it. It is a great tool for companies to use to break the miscommunication that thrives in the corporate world and to hold people accountable.

I’m not attacking advertising firms, but be prepared to see many corporations use an in-house marketing team. I’ve seen it happen in the post production world when Apple launched Final Cut Pro. Within 5 years many mid sized post production houses laid off talented people and most went under. Some adapted and changed formats others became part of their clients in house team.

As Marshall McLuhan said, “The Medium Is The Message,” with the popularity of YouTube the medium is changing from a national TV audience to the web and a global audience. For the first time organizations even small businesses have access to millions of people that gather every day to watch video clips. Be creative, have fun let people talk about your product or service. Put it out there. There is no reason that corporations should use an outside source. Other than the fact that they would get some fresh ideas and professionalism…I mean that is what ad firms do.

I digress, the tools are very accessible and inexpensive compared to the days when you had to purchase $50,000 cameras. Set up a YouTube account and enjoy the free market of the internet. Although you may have to watch out for some rude comments from racists, perverts, and immature peeps. Just a thought.

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