Final Cut Producer header image 1

WTFriday: Chrysler’s Terminator Sponsorship

February 27th, 2009 · No Comments

I’m trying something new here. WTFriday is dedicated to pointing out stories in the media field that make you think WTF, it just happens to fall on a Friday.

From Reuters

“This spring, Terminator 4 comes out and we will be one of the sponsors,” Chrysler director of media Susan Thomson said in a presentation at the Automotive News World Congress. “We have a following with the Terminator movies and we are going to continue with that.”

Who goes out and buys a car they see from a movie? I can hear the response, “Terminator, Salvation will be in front of millions of people and that is great exposure for our car.” Unless the actors are running over the machines and the vehicles are a vital defense against the machines, it is pointless.

Financial terms of the sponsorship deal were not disclosed.

I wonder why? You’re asking for 3 billion dollars from the government so you can pay a film to put your cars in a movie. The subliminal message they are sending is that they are a moron and their company will be terminated by the end of the fiscal year.

So when Chrysler went to the government to ask for a bailout this is their strategy? It is like a 10 year old asking mom for more money to buy candy because they have a toothache. WTF!

Tags: Random · WTFriday

0 responses so far ↓

  • There are no comments yet...Kick things off by filling out the form below.

Leave a Comment