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Letters From The White House

August 4th, 2009 · No Comments

I love the fact that we are able to be a part of this process. Even if it is an illusion, the White House understands about marketing and how to keep in touch with Americans and people that want to be a part of this unique process.

I produced a similar project at my last full time employer. I asked the peanut gallery to ask the CEO of the company burning questions in a blog post. Then the readers could rate the questions and the CEO would read and answer the top 3 questions that week. The CEO had no idea why we doing this besides the fact that I asked him to do this. The readers jumped at it and was a great way to keep in front of the customers and continue a dialogue. The “Ask a CEO” ceased the moment I got canned. I just hope this process continues in the White House even after the Obama administration.


Tags: Message · Video

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